Campaign planning
Campaign Planning Intensive
Hands-on sequencing for outbound + owned channels without resorting to bloated decks.
₩410,000 KRW · Hybrid lab · 4 live workshops + sprint tasks
Description
You map narrative beats, pacing, and reporting hooks before touching creative. Workshops include manual allocation spreadsheets (simple, shared) plus guardrails against scope creep.
Mentor lead: Amelia Cho
Curriculum lead; specializes in facilitation design for bilingual teams.
Practice stack
- Narrative spine worksheet with conflict / proof / payoff columns
- Calendar simulation with intentional gaps for testing
- Reporting habit tracker tied to stakeholder questions
- Breakout facilitation scripts for hybrid rooms
- Office templates for retrospective notes
- Two mentor-led dry runs using your roadmap draft
- Optional critique of an existing roadmap (max 12 slides)
Leave with
- Publish a phased calendar with accountable owners
- Define three reporting questions guiding weekly standups
- Capture risk flags for messaging drift
Vocal participant notes
Campaign Planning Intensive reframed our standups around three reporting questions—finally something my PM could follow.
Dry run on my roadmap felt brutal but specific; no generic cheerleading.
Needed one more asynchronous retro worksheet, though the live drills carried the difficult parts.
Operational FAQ
Yes. Bring a sanitized client narrative; NDAs stay between your team and ours.
Request information — transactional checkout deliberately omitted here.