Glossary Drift in Korean Messaging Rollouts

Glossaries seldom die loudly; they rot through silent Google Doc forks. We fix this via weekly bilingual diff rituals.

Dedicate a column for “risky overlap” synonyms—marketing teams reuse corporate verbs until three campaigns collide.

Use audio snippets sparingly yet deliberately to capture tonal nuance; text alone hides sarcasm bleed.

Retire superseded phrases with archival tags instead of deletes so analytics queries remain attributable.